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Case study · Web design & local search
A booking-first website for a Liverpool garage
Childwall Fiveways Auto Centre has been looking after Liverpool drivers since 1987, and has been on Queens Drive since 1997. We rebuilt their website around one job: making it as easy as possible for local drivers to book an MOT, service or repair, whether they’re at a desk or on their phone.
The brief
Turn a great reputation into more bookings
A good garage lives on word of mouth and Google. Childwall Fiveways already had both: loyal customers and a strong set of reviews. What they needed was a website that turned that reputation into booked-in cars.
Their previous site had done its job for years, but it was showing its age. The homepage leaned on a heavy image slider, booking sat in a small floating button, and we wanted far more depth on the individual jobs people actually search for, like clutch replacement, DPF cleaning or EV repairs.
- Make booking the first thing people see
- Give every service its own page
- Work brilliantly on a phone
- Show real reviews and clear policies
- Build strong foundations for local search
Booking
Booking in the first five seconds
The homepage opens with a booking form styled like a UK number plate. Drivers enter their reg, pick the service they need and leave a name and number, and the garage calls back to confirm a time. A “Book Now” button sits in the header on every page too.
Services
A page for every job
We built more than 20 service pages, from MOT testing and routine servicing to clutches, DPF cleaning, injector cleaning, air con and electric vehicle repair. Each one answers the questions drivers ask and ends with an easy way to book.
It also gives Google a clear page to match to each specific search, which matters a lot for a local garage.
Mobile
Built for the phone in your pocket
Most people looking for a garage are on their phone, often with a warning light on the dash. On mobile, a bar along the bottom of every page offers Call, Book MOT and Directions, and a live “Open now” badge works from the garage’s opening hours.
Trust
Reasons to choose them, without the hard sell
A simple four-step explainer shows how booking works, from drop-off at 8am to a reminder when the next MOT is due. Payment Assist lets customers spread the cost of bigger repairs, there’s a priority service for business vehicles, and more than 230 Google reviews are pulled onto the site automatically.
Local search
Set up to be found in Liverpool
Page-by-page SEO
Every page has its own title, description and headings written around what local drivers search for.
Location-led content
Liverpool, Childwall and nearby areas are woven into the copy naturally, along with local articles such as air con repairs in Knotty Ash.
Google Business Profile
We keep the garage’s profile up to date with services, photos and posts, so it stays strong in the map results.
Reviews front and centre
Google reviews appear on the site automatically, giving visitors and search engines the same proof.
Fast and tidy
Built without heavy sliders, so pages load quickly and work well on older phones.
Compliant tracking
Cookie consent is handled properly, so analytics stay on the right side of UK GDPR.
The results
A busy phone, month after month
Google Business Profile figures for the garage, shown as monthly averages from May to mid-October 2026.
Found by service, not just by name
Most of the searches that bring up the profile aren’t for the garage’s name. Searches like “aircon regas Liverpool” and “car air conditioning repair Liverpool” each showed the profile more than 300 times, which is exactly what the dedicated service pages and local content are there to do.
Built for how people actually search
More than eight in ten profile views came from phones, so the mobile action bar and a booking form at the top of the page aren’t nice extras. They’re how most people first come across the garage. In total, the profile has been viewed more than 26,800 times since May, leading to over 2,400 calls.
Source: Google Business Profile insights, May to mid-October 2026. Averages are rounded.
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The toolkit
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